New App Deepens Salesforce-Facebook Possibilities

CIO.com
Software and services vendor Appirio is releasing the Referral Management Solution, a set of technologies that enable Salesforce customers to use Facebook for functions like viral marketing and employee recruitment.

Combining Clouds: Appirio's ReferMyFriends App Deftly Links Facebook To Salesforce

TechCrunchIT
ReferMyFriends essentially uses Facebook as a front-end for Salesforce. It allows a company's employees, associates, or even customers to refer their friends on Facebook for open job positions or marketing campaigns.

Facebook 'Friend' Information Leads To New Employees

MediaPost
Appirio Referral Management Solution, released today, lets recruiters and marketers locate new employees, raise buzz for campaigns and create closer relationships with customers, according to Ryan Nichols, VP of product management and marketing at San Mateo, Calif.-based Appirio.

Appirio helps companies reach your Facebook friends

The Industry Standard
Appirio, a startup that works to connect the various internet "clouds," plans to make Facebook more business-y with a new referral management system that will help companies recruit workers, and market and sell products on the social networking site.

Cloud Computing: The Ultimate Recession Technology

bMighty.com
"This year cloud computing made the leap from an interesting proposition to a viable option for even the largest of enterprises. In 2009 it becomes mandatory."

Starbucks Taps Salesforce's Sites Technology for Campaign

PC World
Along with Salesforce partner Appirio, Starbucks built the campaign's Web site in just four weeks, said Chris Bruzzo, vice president of digital strategy and content for Starbucks. The company also simultaneously launched a Facebook application for the campaign.

Salesforce.com Powers Starbucks Campaign to Mobilize Americans in National Service

Salesforce.com
Interactive "I'm In!" website implemented by Appirio in less than four weeks using Force.com Sites demonstrates the power and flexibility of the Force.com platform.

Google Apps Shows Some Commercial Clout With A Reseller Program

Forrester Research
Ted Schadler, Vice President and Principal Analyst at Forrester, provides his insight on the recently announced Google Apps reseller program.

Google endorses the cloud channel

ZDNet
"With the launch of its Authorized Reseller program today, Google publicly acknowledges something that's been privately evident for some time: most all its significant enterprise wins for Google Apps wouldn't have happened without partners to champion and manage the implementation (another SaaS partner myth debunked)."

Sell Google Apps through Google's reseller program

VentureBeat
"The program already launched in pilot mode with more than 50 resellers -- the name most familiar to VentureBeat readers is probably Appirio, the Sequoia-backed company that connects different cloud computing platforms."

Appirio Profiled in InformationWeek's Startup City

Startup City