Businesses Cash in on Cloud Computing

Digital Media Buzz
There are three primary reasons why companies look at cloud computing, says Balakrishna Narasimhan, senior director of strategy and marketing at San Mateo, Calif.-based Appirio, which was named as one of the “100 Players in the Cloud Computing Ecosystem” by Cloud Computing Journal. The first two, he says, are straight forward: reduction in TCO and reduced initial investment. But the third driver, he adds, although difficult to quantify is as important as the first three: the ability to innovate and to be agile. “What a cloud platform lets you do,” he explains, “is not worry about infrastructure and networks and really focus on building a good solution.”