...The social enterprise, according to Benioff, is the weaving of social context into business. Social media is changing how we connect and share things in our personal lives and-increasingly-in business. Work is more productive when colleagues and customers can collaborate with each other online. This is one reason why Salesforce has made a push for private, internal collaboration with its Chatter initiative - a real-time collaborative tool that applies some of the same concepts from Facebook and Twitter.
As a Dreamforce attendee, I spent my time onsite thinking about how the social enterprise should be translated into the health care industry. Having worked for a large health care organization, it was easy to apply the takeaways to today’s medical world. For health care, the social enterprise translates into delivering information to patients more efficiently. By doing this, both health care organizations and patients will save time and be better equipped with data for better decision making. Here are a few things to consider...