The 10 Must-Have Sales and Marketing Business Tools

Huffington Post

...In 2012, InformationWeek named one of the top 500 innovators and rule breakers of business technology. My company's CIO Dan Petlon was ranked 80th on the list for his game changing use of enterprise applications to drive business growth. In addition, Boston Business Journal named Petlon one of the top 10 CIOs in Boston.

Here are the 10 indispensable marketing and sales tools for you to consider, per Dan Petlon:

CloudFactor. CloudFactor is a very cool integration tool for Salesforce to Google integration. It provides context sensitive data from Salesforce right in your Gmail client. Without leaving Gmail you can see Salesforce contact, account, case, and opportunity info. There is also a contact syncing component to keep your Google and Salesforce contacts in sync. CloudFactor saves our sales force time as they are corresponding with our customers, they can quickly see current information as well as log the current conversation to the customer record in Salesforce.com....

Read more