With data gleaned from workers, companies hope to improve bottom line

MPR News 

...Consultant Jason Averbook of Appirio, a company that offers services to help its business clients develop better relationships with their customers and workforce, helps employers use these systems. He said when one of his clients in the financial industry used analytic software to identify its top performing money managers, it found that the best were former real estate agents; they had great people skills. Averbook said that insight then shaped recruiting efforts.

"They went out in the housing crash of 2008, targeted the markets that were hit hardest in the real estate bust, went out and did massive recruiting efforts [and] turned real estate agents into these money managers," he said. "And those have been the most successful money managers."...

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