Tracking word-of-mouth referrals: Appirio pitches a business use for social networking

The 451 Group
With 100+ staff and 120 enterprise customers, Appirio is growing rapidly and is keen to make its mark in both referral management and professional services management. Its ability to offer consulting services alongside its new SaaS applications should help it to win more business, particularly with firms puzzling over how to utilize social networks. (article available to The 451 Group subscribers)