How Facebook is taking over our lives

Fortune
Needless to say, marketers would love to tap into that information. “If there are 150 million people in a room, you should probably go to that room,” says Narinder Singh, chief product officer for Appirio, which helps big companies like Dell and Starbucks (SBUX, Fortune 500) find ways to connect with users over the site. “It’s too attractive a set of people and too large a community for businesses to ignore.”