...Today, Yammer will announce that it will work with another application, and it’s a big one: Salesforce.com. The folks at Yammer used Force.com — Salesforce’s development platform — and Yammer’s own API to grab activity stream data from within Salesforce. Sales leads, deals, marketing campaigns and all sorts of other activity that gets entered into Salesforce.com become objects that can appear directly within a Yammer stream, which is essentially as easy to keep track of and interact with as a Facebook stream.
In fact, a Facebook stream is exactly what Yammer CEO David Sacks compares it to. “A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream,” he says.
Yammer did the integration with help from Appirio, a cloud apps developer that gets tapped to do a lot of third-party integration work...
Appirio at a glance
Introduction to Appirio
pr@appirio.com
