Hiring Like It's 1999

Bloomberg Businessweek

...Recruiting tactics from the late 1990s are starting to make a comeback, too. Last year, Appirio hired a taco truck and parked it at Dreamforce, an industry conference for cloud computing professionals. Attendees couldn’t help but notice the signs on the truck saying that Appirio was hiring as they waited in line for free tacos.

When Dreamforce happens again later this month, Appirio plans to ply attendees with more food, but the company wouldn’t divulge exactly what it plans to serve. Appirio anticipates that about 25,000 people will attend Dreamforce, the cloud computing trade show organized by Salesforce.com (CRM). “We assume that 10 percent are actively looking for a new job,” says Narinder Singh, Appirio’s chief strategy officer. The company hired 110 workers in the first half of this year and is looking for another 140 by year’s end...