Appirio in the News

Monday, November 14, 2011

The Invisible Social Enterprise: What Every Exec Needs to Know Today

ReadWriteWeb
In an article last year for the Sales Ops Council, I introduced the idea of the "invisible social enterprise," how employees are already using social networks to create real business value often without the knowledge of the executive team.

Things have changed a lot over the past year: Salesforce.com chose "Social Enterprise" as the theme for their Dreamforce 2011 conference, Google recently released their Google+ social network to enterprise customers, and more companies are using public social networks like Twitter as formal marketing and support channels to their customers...
 
2006-2012 Appirio Inc. All rights reserved.