Appirio in the News

Wednesday, November 16, 2011

Salesforce.com and Model Metrics

Enterprise Irregulars
...I wondered if its announced acquisition of Model Metrics was a change in strategy. I asked Narinder Singh, co-founder at Appirio, and as he has blogged “Since early this year, Salesforce has aligned their entire company and all of their considerable marketing might around the social enterprise…..By adding Model’s mobile development and UI capabilities to their team, Salesforce will be able to make the social enterprise vision tangible for customers.”

In other words it extends Salesforce’s push on Chatter and acquisitions like Radian6.

Narinder adds “We are somewhat relieved to know they will be focused on driving the social enterprise and mobility for Salesforce (and therefore with us), instead of being our most worthy competitor.”...
 
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