Cloud Providers Locked And Loaded For Social Revolution

CRN

...By many accounts, the social revolution is already happening. But for solution providers, it's appears to be just the beginning.

"This has hit a nerve for companies that they were seeing but couldn't articulate," said Narinder Singh, co-founder and chief strategy officer for San Mateo, Calif.-based cloud provider Appirio, which just recently launched a social toolkit of apps to help bridge the divide between social platforms and add more functionality to customer social infrastructures.

Singh said the idea of a social enterprise has sparked customers' interest -- more so than with cloud computing. Singh said with cloud computing, there was always an "if," with social it's "when and how." And that has opened doors for Appirio to come in and ask, "How do we make you a social enterprise?"...