Editor's note: If there's any concrete evidence of how cloud computing is changing the channel, it might be the emergence of a new species of channel partner, the cloud service broker -- part consultant, part integrator and all cloud.
Glenn Weinstein, CTO of cloud service broker Appirio, shared his vision for 2012 in the third of our four-part Q&A series on cloud provider strategy for the year ahead. Appirio -- which partners with Amazon, Google, Salesforce.com and Workday -- is on a mission to expose what it sees as the market's biggest liability: cloud washers. The cloud service broker's tongue-in-cheek awards ceremony, the Cloud Washies, modeled after Hollywood's unofficial "Razzies" (honoring the worst movies of the year), took aim at Oracle and Microsoft as some of the worst offenders.
It's unclear what marketing tricks Appirio has up its sleeve for 2012, but Weinstein told SearchCloudProvider.com that its business and technical strategy as a cloud broker is well-defined: Go global and go enterprise...
Appirio at a glance
Introduction to Appirio
pr@appirio.com
