Appirio in the News

Thursday, September 20, 2012

Appirio on the state of social at work: It needs more time

ZDNet

As Salesforce.com's annual Dreamforce conference continues this week, Appirio has released a new report examining the state of social technologies in the workplace.

The bottom line is that the social enterprise/revolution/whatever-you-want-to-call-it concept has a long way to go before it is consider the de facto way of doing business.

Before that can happen, the concept of social enterprise might need to be defined better as a recent Bluewolf survey also concluded that many businesses still don't understand what this means exactly.

Overall, Appirio's results concur with those of Bluewolf. For example, nearly a third of businesses surveyed had no idea what the term "social enterprise" meant.

That doesn't mean that businesses aren't on-board with the idea of integrating social media throughout work infrastructures. Researchers found that more than 35 percent of respondents said their companies had set aside budgets or resources to make business processes more social. Furthermore, 57 percent of respondents said they currently use social tools to do their job.
 
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