TechCrunch
Appirio has launched a new partner program for connecting cloud apps through CloudSpokes, its 72,000-member developer community. Apps increasingly need to connect to offer a workflow that can appeal to an application's user base.
The CloudSpokes partner program allows for companies to create their own spokes that act as networks for doing contests that developers participate in.
Smartsheet, a collaborative project-management tool with a spreadsheet-type app, ran a contest to create a connection with Salesforce.com. Updates from Salesforce.com are pulled into Smartsheet, which serves as the master document for managing a sales-lead pipeline.
The contest gave experts in Salesforce.com's technology a chance to see how the Smartsheet API functions. It also gave a way to improve the Smartsheet service in a way that would have potentially meant more investment in developer talent.
Crowdsourcing can represent an obvious cost advantage. It splits the development into different tasks, helping mollify recruiting costs...
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