SoMoClo - ugly verbal invention but important business innovation

CloudPro

Lori Williams, European general manager at service provider Appirio says that organisations have to have a strategy that encompasses social, mobile and cloud.

“Social and mobile are fundamental changes in the way consumers and employees communicate, so a company’s strategy has to encompass both,” she says.

Cloud platforms and these applications fit naturally with both trends since cloud applications are designed to be accessible anywhere and across platforms through powerful, stable APIs. In addition, they are designed to evolve rapidly and support new ways of working, far more quickly than traditional applications.

For instance, Salesforce embraced social a few years ago with Chatter and now every one of its customers not only has access to Chatter but also the ability to create custom applications using Chatter or access Chatter data using mobile APIs. “We really see cloud as the critical enabler that helps organisations develop a technology strategy that can address social, mobile and the next revolution that comes along!” says Williams...

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