Cloud SIs do it differently

diginomica 

...The need for speed also means that cloud SIs tend to reuse experience (and indeed custom development) from one customer to another. FirstHosted has a deliberate strategy of developing expertise in specific markets that it can leverage across customers. This is not dissimilar to the vertical strategies of traditional SIs, but with one key difference: on a multitenant cloud platform, custom code does not have to be rewritten for each customer’s separate implementation, enabling cost-effective, timely reuse.

The reusability of code written to a single, shared platform inspired cloud integrator Appirio to found the CloudSpokes developer community, where development challenges are solved by crowdsourcing. Appirio regularly uses it in projects on Salesforce.com, Google, AWS and other cloud platforms. “We’re using it in roughly 25% of our projects now,” Appirio’s CEO Chris Barbin told me earlier this month.

Barbin sees its use of CloudSpokes as a clear differentiator for the firm against larger, traditional SIs, who he feels would be reluctant to adopt the same approach because it would not suit their business model: “We believe that the next generation of evolution in the services vertical will be crowdsourcing. It’s difficult for an IBM or a Deloitte to embrace crowdsourcing because it’s taking food off their own plate.”

Last week, e-signature provider DocuSign teamed up with Appirio to add a DocuSign-specific Spoke to CloudSpokes, as file collaboration provider Box has previously done. In a statement released with the announcement, Neil Hudspith, DocuSign’s chief revenue officer, commented that in its customer engagements, “Appirio has figured out how to blend speed with business impact.” There’s that emphasis once more on speed and business outcomes...

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