...Dave Messinger, chief architect and evangelist for CloudSpokes at Appirio, agrees with Pisoni and points out that most “custom” solutions that customers build are really not as custom as they’d like to think. “In software development, code re-use is a holy grail,” he says. “APIs take this to a whole new level.” SIs are now turning to integration-as-a-service providers like e SnapLogic, Talend and Informatica to make integration go quicker and easier...